Buyer's journey has changed a lot in the last few years. Different types of customers are buying Cloud services at the different time, at a different pace and for a different reason. Traditional marketing practices are losing the attention of customers since they have learned to ignore them. Today’s customers start their cloud services buying process by educating themselves well before the first interaction with the vendors. We will speak about the Market drivers, characteristics of first cloud services customers and tactics to provide your potential customers with clear and detailed insights they seek! How to become a part of their education? And most of all, how to create a quality buzz and differentiate in an increasingly noisy market?